Equipping families for a
more connected life
Little Namu is rooted in the belief that emotional well-being starts at home. We create tools that turn emotional awareness into real-life skills — so families can understand each other, navigate life with confidence, and build meaningful connection.
Well-being starts at home
Just as trees grow strong with sunlight, rich soil, and the resistance of wind — children need both support and challenge to truly thrive.
Our mission is to turn emotional awareness into real-life skills, so families can better understand each other, navigate life's ups and downs with confidence, and build meaningful connection with themselves and others.
We believe this starts not with a curriculum or a report card — but with a conversation. Our products are designed to spark those conversations and make them feel natural, even joyful.
Why Anne created Feeling Cards
Like many of us, Anne grew up in a household where feelings weren't really talked about. Emotions were either "too much" or swept under the rug entirely. When she became a parent, she found herself repeating the same patterns — even though she desperately wanted to do it differently.
After asking her 10-year-old son how school was and getting the classic “I don't know” response, she handed him a set of prototype feeling cards. He picked five. Not because he didn't know what he was feeling — but because he didn't have the language for it yet.
That moment sparked everything. She realized that emotional intelligence isn't some fixed trait — it's a skill. A learnable, practicable, improvable skill. And the best way to teach it to your kids is to practice it yourself, right alongside them.
Feeling Cards were born from that belief — that parents and kids can learn this together, no therapy degree required.
Anne
Founder & CEO, Wayfeeling / Little Namu
Seattle, WA
Our core values
Connection over perfection
We believe the goal isn't to be the perfect parent — it's to be a present one. Feeling Cards are a tool for showing up, even imperfectly.
Growth needs both support and challenge
Just as trees grow strong with sunlight, rich soil, and the resistance of wind, we need both support and challenge to truly thrive.
Emotional awareness is a learnable skill
EQ isn't something you either have or don't. It's built through practice, modeling, and the right language — at any age.
Families learn together
The magic happens when parents and kids work side by side. We designed Feeling Cards so no one has to go it alone.
About Wayfeeling
Little Namu is a product line by Wayfeeling — a company dedicated to building tools for emotional intelligence in families. We're based in Seattle, WA, and believe deeply in the power of human connection.
Wayfeeling.com redirects here — littlenamu.com is our family-facing home.